Reproduction of The Observer, Sunday 26 March 1994, pag. 15.
Under the headline Lights! Camera! Now the action a large photo of Silvio Berlusconi speaking during the Forza Italia convention in Assago, Milan, March 13, 1994. The caption of the foto reads: "Sales pitch: Silvio Berlusconi offers his political recipe for a healthier more streamlined Italy to his Forza Italia party supporters. Photograph by Carlo Cerchioli